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SMX Advanced 2013: Getting Curation Right

Content curation is the act of finding and presenting content that surrounds a specific topic. Curation is an important part of SEO tactics, especially when there are so many potential outlets for it. Most people collect and re-create content for their websites, so it is important to know how to do this properly.

 

There are two major errors people make when re-creating content. First, they ask the wrong questions, such as “what is the minimum number of words I need?” and “how many keywords should my article have?” The second big error is to make the content the same as everyone else’s.

 

Content should stand out and look great! The goal is to make your article the definitive source on a topic. This means you must dedicate your resources to creating good, original, eye-catching content.

1.) Places to find content. There are literally millions of websites from which you can draw sources of curated content, but a few of the most popular are Google Alerts, Alltop, Topix, Reddit, Twitter, Google+, Tumblr and RSS feeds.

 

2.) Types of content. There are many different ways to curate content, including giving an improved version of original content, an opposing point of view, lists, how-to guides, images or infographics, timelines, comparisons, extreme pieces or videos.

 

3.) Images improve content. Readers are far more likely to stop and look at content that contains images. They also make it easier to skim the content and grab the main ideas quickly. Good places to find images are Creative Commons, Shutterstock and your own photos. Videos can come from YouTube and Vimeo or other sources.

 

4.) Bring in your own experiences. Think about content you would want to see and you will be on the right track to finding great curatable topics.

 

5.) Use titles and quotes. A great title is the first step in making memorable content. Be sure titles grab reader attention right away. Put a great deal of effort into the title of any blog post or content and half of the work will automatically be done for you.

By curating content carefully and with attention to detail, you can become the definitive source for a topic, idea, or brand. Remember, you have a lot of competition but your creativity and talent can help you make memorable content that will pull in readers who will soon become loyal followers.

 

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